Lead Generation Funnel
Lead Generation Funnel Build
A strategic funnel designed to attract the right audience, capture qualified leads, and move prospects into a structured follow-up journey.
View ProjectAI-Powered Funnels & Automation
For Business Owners • Thought Leaders • Consultants • Knowledge Creators
Build a Funnel That Converts.
Automate What Happens Next.
AI-powered funnels, automation, and strategic systems designed to help growing businesses turn more of their traffic and leads into meaningful sales conversations.
Maria Oriola
Business Operations & GHL Strategic Systems Specialist
Funnel StrategyAI-Powered SystemsCRM & AutomationCertified Expertise
The Problem
Growth stalls when the funnel has no strategy behind it
Most growing businesses don't have a traffic problem. They have a conversion and follow-up problem.
Traffic without a clear conversion journey
Visitors arrive but never reach a defined next step that moves them toward a sale.
Leads that aren't followed up consistently
Inquiries slip through the cracks because follow-up depends on memory, not a system.
Manual sales processes
Repetitive tasks eat time and introduce delays that cost conversations.
Disconnected tools
Pages, CRM, and automation live in separate places and don't share context.
Funnels that look good but lack structure
Beautiful pages with no strategic architecture guiding the prospect forward.
Automation that doesn't advance prospects
Workflows run but don't move people toward the next meaningful step.
The Solution
One system for strategy, building, automation, and follow-up
GHL Funnel Lab combines the pieces that actually move prospects from visitor to booked call.
Phase 01
Funnel Strategy
Map the offer, audience, and conversion goal into a deliberate journey before anything is built.
Phase 02
AI-Powered Funnel Building & Design
Use AI to assemble pages, copy, and structure faster — grounded in your strategy, not guesswork.
Phase 03
CRM, Automation & Integrations
Connect contacts, pipelines, and workflows so every lead is captured and routed correctly.
Phase 04
Testing & Launch
Test the complete system to ensure every step works as intended before launch.
How It Works
A simple, deliberate 4-phase process
Strategy first. Build with purpose. Automate what happens next. Test before you launch.
Phase 01
Strategy
Define your offer, audience, funnel, and conversion goal.
Phase 02
Build
Build the funnel, CRM structure, automation, and follow-up experience.
Phase 03
Automate
Connect workflows, integrations, and lead routing so the system works together.
Phase 04
Test & Launch
Test the customer journey, fix issues, and prepare the system for launch.
Portfolio
Funnels Built With Strategy.
Explore examples of funnel systems designed to attract the right audience, capture qualified leads, and move prospects toward meaningful sales conversations.
Booking Funnel
Booking Funnel Build
A conversion-focused booking journey designed to guide prospects from initial interest to a scheduled appointment or strategy call.
View Project
Sales Funnel
Sales Funnel Build
A structured sales journey designed to guide prospects through the decision-making process and toward the appropriate next step.
View ProjectReplace the placeholders above with your verified project screenshots.
Proven Standards
Verified Certifications & Expertise
GHL Funnel Lab builds on industry-certified standards in funnel architecture, automation systems, and AI-driven conversion optimization.
Certified Funnel Architect
Mastery in strategic offer mapping, conversion journeys, and multi-step conversion funnels designed for measurable business outcomes.
Platform Automation Certified
Advanced workflow architecture, custom lead routing, automated pipelines, and seamless CRM integrations.
AI Marketing Systems Certified
Leveraging AI for rapid copy generation, conversational lead qualification, and intelligent follow-up sequences.
Conversion Rate Optimization Certified
Data-driven page optimization, split testing strategy, and visitor-to-call conversion flow design.
Who This Is For
Built for growing businesses that need a clearer path
If any of these sound familiar, the funnel is likely leaving conversations on the table.
Better lead capture
Better follow-up
Better sales processes
Automated customer journeys
AI-assisted marketing systems
A clearer path from visitor to booked call
Every business is different — results depend on your offer, market, and execution.
Client Results
What clients say about working with Maria
Real feedback from business owners on CRM, funnels, email marketing, and automation systems.
“Maria has worked with me for a number of years in my marketing agency and coaching business. She’s developed skills across ClickFunnels and Kajabi, as well as extensive skills in email marketing. She’s familiar with Klaviyo, ActiveCampaign, and Mailchimp, and she’s excellent at creating campaigns, automations, and flows within those systems.”
“She’s excellent at creating campaigns, automations, and flows within those systems.”
ClickFunnels · Kajabi · Klaviyo · ActiveCampaign · Mailchimp
Kylie Russell
Marketing Agency & Coaching Business
“Maria has been working with us for close to a year and a half, and during that time she has built amazing project management processes that really streamlined our client systems. She’s also been helping to set up Klaviyo email automations for clients — taking the copywriting and graphic designs and building them into beautiful email templates within Klaviyo.”
“She’s been helping to set up Klaviyo email automations for clients.”
Klaviyo · Email Automation · Template Implementation
Jennifer Blair
Pimp My Brand Name
“I’ve been working with Maria for close to 18 months now, and it’s been a fantastic experience. She’s a whiz on ActiveCampaign and is very well versed in CRM and campaign automation. Whatever task you set her, she will organize her own work to meet the goal. She’s extremely reliable, has great communication, and is a true professional.”
“She’s a whiz on ActiveCampaign and is very well versed in CRM and campaign automation.”
ActiveCampaign · CRM · Campaign Automation
Sarah Garcia
Marketing & Automation
Maria Oriola
Business Operations & GHL Strategic Systems Specialist
MEET YOUR HIGH LEVEL EXPERT
Turning Complex Marketing & Operations Into Systems That Scale.
I’m Maria Oriola, a Business Operations and Funnel Systems Specialist focused on helping thought leaders, consultants, knowledge creators, and growing businesses turn disconnected marketing and operational processes into streamlined, automated systems.
My work sits at the intersection of funnel strategy, CRM architecture, automation, AI-powered systems, and business operations. I design the journey from first interaction to lead capture, follow-up, and sales conversation—then build the systems that keep everything moving.
With a background spanning business operations, digital project management, cross-border online business operations, and automation, I bring an operations-first perspective to funnel building.
That means I don’t just ask “Does the funnel look good?” I ask “Does the entire system work?” From landing pages and lead capture to CRM pipelines, automated workflows, integrations, and follow-up, I focus on creating systems that are strategic, connected, measurable, and practical to manage.
The Connected Customer Journey
StrategyFunnelCRMAutomationFollow-UpSales Conversation
My Mission
Make Growth More Systematic.
My mission is to help growing businesses replace fragmented tools, manual processes, and disconnected follow-up with clear, intelligent systems that support sustainable growth.
I believe technology should simplify the way a business operates—not add another layer of complexity. That’s why GHL Funnel Lab combines strategy, funnels, CRM, automation, and AI into one connected approach.
BUILD THE STRATEGY. BUILD THE SYSTEM. AUTOMATE WHAT HAPPENS NEXT.
Let’s Build Your Growth System
Ready to Build a Funnel That Converts?
Let's map the right funnel, automation, and follow-up system for your business.
Frequently Asked Questions
Questions Before You Build?
Get clear on how GHL Funnel Lab approaches funnels, automation, CRM systems, and strategic follow-up.
Still have questions?
Book a Strategy CallBook a Call
Your Funnel Should Do More Than Look Good.
Build the strategy, automation, and customer journey behind the funnel.
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